First one must know what to target ie the Keyword Research. These keywords can be broad (eg. IT company, Cricket etc), specific or unique/branded keyword (Soft Prodigy, Infosys etc) to search for. The methodology employed for keyword research employs selecting a few keywords (about 3 keyword phrases per page) and a wait that will develop fruits at a stage. Also new sites will find it nearly impossible to rank well for many keyword phrases upon first starting out.
Page Rank is another factor that can be the decider. Google used several leading sites and sites to which they linked to decide the page rank of one site. But today’s pagerank system of Google is much more complicated. The Google page-rank of a site can be seen by downloading ‘Google toolbar’ and hovering the mouse over the downloaded toolbar. The rank ranges from 1 till 10 (ultimate). Page Rank 0 is just used for a penalty. Some of the page ranks include Tribuneindia.com (7/10), Bing.com (8/10), Wikipedia (7/10) etc. These all numbers are an estimate of Google and is updated four times an year or so. Looking at its success, almost every other search engine implemented either with the help of Google or its own webpage ranking scenario.
Apart from search engines, SEO specialists link buyers, webmasters, marketers, and anyone interested in a site's value will often look to the Google PageRank when trying to quickly determine the importance of a site. But since in the early days, many tried to superficially boost their rankings in Google’s PageRank; this lead Google to find ways to conquer the artificial promotions and hence ways to complicate their product. This is the battle between Google and SEOs.
But boosting a pagerank does involves getting your site’s link included in a site that already has a good pagerank (of atleast 7/10 to get a Page Rank of 5 or a 6). The process of increasing PageRank is directly tied to link acquisition. Link acquisition is getting links from other sites, be it via natural or through link purchasing.
On-Page SEO: On-Page SEO involves website changes to make a site rank better. The foremost matter to involve in On-Page SEO is to involve a Title Tag. A user searching for the matter that matches a title tag of the website, the web traffic for this website will definitely improve. Also the keywords in webpage’s title tag will also serve as search ready keywords. And this may also serve to distinguish between similar looking pages on web. Also the title text of the webpage must be made in particular to the most important keyword phrase. This makes the site shown in bold or special in the SERPs looking a lot more relevant and increases user’s desire to click on this link. This further makes the task of Search engines easier by helping them categorize the webpage and thereby avoiding duplicate web-content penalty.
The webpages designate topics significant way since long .Including headers (
...
to...
) is the most important approach. Similar is the case with important keywords being made bold, italicized or emphasized (). Plus there is a need for a balanced Keyword Density (appropriate proportion of keyword must appear in the text say between 1% (below is less) and 2% (if high, spam)), Keyword Variation (different forms of keyword as alternate spellings, plurals, acronyms must appear in the text for hidden SE traffic), and Similar Keyword insertion (synonyms, parallel or closely relating words etc must find place).SEO link structure is also an integral phenomenon that relates to page depth ie how many clicks to get to desired page. More than 3 clicks render a link hidden. So the links of cream pages should be kept on or near the homepage. This also have an upper hand in Internal Links section ie links to all the important pages in the website must be present at the Homepage. Additionally all the internal pages must link to Home page and other relevant pages. This at no cost means to maximize links on homepage. Making use of Anchor Text (clickable links in text) is also advisable. The link must appear positioned high (top of page) in the website. Plus one can link a page to a highly-related page to drag more love for link. Nearer is the link’s subject to the page’s subject, higher is the affinity.
Off-Page SEO: This involves SEO work that takes place separate from the website whether that be link building, article submission, link submission, blogs, press releases, Social Bookmarking, Web 2.0 etc. The foremost one comes out to be the use of Anchored Text (that link to a webpage). These drag the traffic to desired web pages. If many sites link to a webpage, the final page will be treated highly. Anchored text targets highly jargonised & relevant keywords. Also trying of alternative yet relevant keywords can help traffic attraction if its not simply pointing to Home page.
Know the battleground ie mark your competitor’s strengths and weaknesses and make your way through the woods. Benchmark them. Do a google search for most important keywords and study the sites that rank high on most keywords. Also see the no of search results that happen to appear on SERP front page. Try getting link from top 100 sites that link to your competitors (try extending the same for a period of 6 months or so). Get a link from a website that ranks high on google toolbar. And also for a link exchange with a competitor, if possible. Checking the link popularity is also essential. But do not submit a link where already tons of links are present. Also the age of website is also dominating as elder gets higher priority.
Get links from sites in your industry. Have links point to deep URLs on your site. Don't do it all at once; do it over time. Consider paid links and organic links. Following this simple mantra makes it easy. See that site contains useful content and content page is seen as important by someone else on the internet (plus google). This is also considering paid links and link exchange programs which can be bought from Directories, Forum Signatures, Text Link Ads, Blog Reviews, Directly Contacting a Webmaster etc.
